It is fantastic when Google sends tons of traffic your way, with great organic ranking, but please remember that Google will not buy a thing from you.
It’s your audience that are important. Your readers are who you need to reach out to.
You need to know who your readers are. Different audiences require different copy.
(You would never send a love note to your to your Doctor…apply the same technique – differing content – to your copy)
When you start to think about writing content;
Never write for Search Engines – Let the SEO come after the copy.
Never write for you – It’s not about you, it never has been and never will be! Your audience and the different ways that you may need to communicate with them is all that is important.
Write solely for your target audience with captivating, engaging copy.