Category Archives: SEO

Search Engine Optimisation

Lost position in Google search results? I can help!

I am excited to announce a new service which I can offer, an Unnatural Link Removal Service.

Link removal service seocopywriterukIn the past, links played a major role in the ranking of a website. Anchor text links in particular were very useful in optimising a site for a specified keyword.

Google has cracked down on this with the release of their Penguin update back in 2012.

If the site that was linking was of low quality or authority, a web directory or link farm, Penguin hammered the site that received the link.

Sites that had a lot of link SEO started to feel the penguin pinch and started to sink down the search results. New Penguin updates continue to roll out from Google, with each one being more strict than the last.

I have managed to give such websites that suffered a cleaner backlink profile, helping them to return to their previous positions in search.

I now offer a (no obligation) FREE Backlink Report with advice of what needs to happen next, if any action is required. My process is fast and efficient and more cost effective than an SEO agency.

Click HERE to find out more and claim your free backlink report! Let’s get your site cleaned up and ranking again.

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New Client News – Stovebay

The Stovebay site was produced by Erne Web Design (can’t take the credit here!), but the Stovebay owners have asked me to look at the SEO to compliment the fine design.

stovebay

The Stovebay is an excellent resource for stoves online, and I am looking forward to helping boost their search rankings.

I am still working through exactly what we target, but guess what? I’m aiming high…

(Again 🙂 )

New client news – UK Sign Company

The UK Sign Company are a fantastic outfit offering every kind of signage, stationery and even gift items, plus lots more.

UK Sign Co

I have been asked to provide SEO for the product descriptions. I do know this market and know it is highly competitive (but I do love a challenge!). I will be working on Roller banners and other search terms in the near future.

Page 1, here we come….

New Client News & New Exciting Personal News… All In One!!!

After far too many years being engaged to my stunningly beautiful Fiancee, We have finally set a date and will be married in the Summer of next year… Awesome!

What’s just as awesome is the venue; Rossahilly House & Barn in Co Fermanagh. Wedding venues Northern Ireland do not come more special than this wonderful location.

Rossahilly

I am proud to say that I am currently working on a little SEO project for Rossahilly House.

You can expect high rankings very soon and an SEO guy engulfed with wedding fever next year….

…. Can’t wait!

New client news – SB Power Generation

I have been really busy launching my new social media service, but that doesn’t mean I have forgotten my roots! My latest SEO customer is SB Power Generation, a company that offers used generators for sale.

sbpg

My task was to optimise the site, which was fairly tricky due to the small amount of copy used on site. SBPG also sell new Perkins generators and new Cummins generators to the industrial and domestic markets.

Here’s hoping for some Google page 1 results any time soon…..

SEO Copywriter UK Blog 2012 in review

WordPress.com kindly prepared a 2012 annual report for the SEO Copywriter UK blog. A great year for me personally, with page 1 Google search results for my clients. Here’s to an even better 2013.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 4,800 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 8 years to get that many views.

Click here to see the complete report.

Client News – A new service means more optimisation required

Colossus Security are now fully equipped to offer SIA Training In London, meaning they are pretty much all you need for security, from close protection services, door security and now training too.

colossus training

I was asked to optimise one specific page, relating to this training. let’s see how this one ranks in Google!

SEO tips from the experts!

SEO Tips From the Experts [Infographic]

SEO Tips From the Experts Infographic

New Client News – UK Flag Company

Sometimes a specific sector of industry throws up some surprises in terms of competition. Flags, seemingly, are a competitive SEO area! I worked with client to identify best keywords to use. It’s always sensible to target a relevant keyword, so our main keyword was ‘Feather Flags‘.

Kind of obvious really, but some SEO’s might be scared of a competitive keyword and try and persuade their client’s to go for a less competitive keyword…That’s not how I work.

Wishing Adam and his team at this flag printing company all the best for the future and expecting some high results in search for the keywords we have selected.

SEO for WordPress.com blogs – How to Search Engine Optimise your WordPress blog

WordPress is pretty much set up for SEO, Self hosted sites using WordPress.org have the advantage of using SEO plugins, but what about SEO for WordPress.com blogs? If you want to know how to Search Engine Optimise your WordPress blog, read these simple steps.

1)     Run Keyword Research. Sounds daunting? It’s not. Follow my Keyword search guide for help. Using Google’s free keyword tool, you can type in relevant keywords (what people might be searching for to find your blog article) and get info on how many estimated searches a month for each phrase. You can then search on Google to give an idea of competing sites using that phrase. Then, simply work out which keywords have the highest search against the lowest competition. All the info you need on Keyword research can be found in the article listed above.

SEO for WordPress.com blogs

2)     Use those Keywords. (duh!) There’s little point having researched strong keywords if you do not use them in your wordpress article. As an example, I want to push the keywords ‘SEO for WordPress.com blogs’ and ‘How to Search Engine Optimise your WordPress blog’.

I am using both these phrases in the title and in the first paragraph of article. Craftily, I even used them again in the paragraph above!

Do not overuse your keywords. There are 2 general rules here –

a)     Use keywords to a maximum of 3%. (If you have 200 words, you could use your keyword up to 6 times). The longer the keyphrase, the less you should use it.

b)     If it looks too much to you, it will look too much to the reader and also Google. Keep to that max 3% rule, but lower if you feel it looks keyword stuffed.

3)     Use Headings. The <h1> tag should be used for the titles of your posts only. After that, use <h2> and <h3> tags for sub -headings in the posts just like above ‘Use Headings’. You are effectively highlighting specific keywords or phrases within the article for Google to see.

4)     Change your Permalinks settings. This is a simple one time process that really gives good value to SEO for WordPress.com blogs. Go to Settings – > Permalinks from your WordPress dashboard. Select the Custom Structure option and type in /%postname%/. Your link address (URL) will now have the Keywords from the article title in it. A really strong SEO signal.

5)     Use Category descriptions. Go the Posts – > Categories page in the WordPress admin area and edit each category description, ensuring it has keywords within. Do not overstuff with your selected keywords. WordPress takes whatever you enter in these fields and uses them as meta descriptions for the categories.

6)     Optimise your images. What I mean is, do not name your image ‘Samsung P1234567’ or ‘image 1’. Here is another opportunity to add a keyword to your article, and it’s a quick process. When you upload your image to WordPress.com, you have the chance to rename it. Do so. It is also very good practise to fill in the Alt. text box during the same process. Effectively, you could have added 2 keywords, where you might have had ‘image 1’ before.

7)     Write Amazing content. If you can produce an article that is genuinely useful, interesting and unique, you are doing exactly what Google wants you to do. The chances are that human readers will feel the same. If someone finds your article so useful that they link to it from their site, Google will pick up on this. They will give your article a better standing as it will see your article as a resource for others.

A link is useful, but if you can get a link using a keyword as the text used to link (anchor text) you really will get better value from that link. If you find that someone has linked to you, try to make contact with them and ask them to change the link using your selected keyphrase as anchor text.

(Warning – use anchor texts wisely. Do not have the same anchor text linking back to your blog too many times, mix it up a little. You need to use a selection of different keywords, rather than just focusing on 1 keyword – those days are over, Google has got wise).

Social shares are also worth their weight. Google is using social signals more and more in their ranking factors, so you have a better chance of being found if you have a good social following. Individual shares from your blog article could make a huge difference. If you need help with Social Media, I run a budget Social Media service which may be of interest.

So, now you know how to Search Engine Optimise your WordPress blog! SEO for WordPress.com blogs is straightforward. Follow these steps above and you may be seriously impressed with your site stats soon.

Who needs an SEO Plugin?!

New Client News – Arco Doors

I have recently worked on the SEO for Arco Doors, who specialise in Home Security Doors. The website is looking really well (Web site design by DDL) and it needed the same attention for SEO.

I have targeted two main keyphrases for the site, which are very competitive but offer huge volumes of traffic. The Security Door Systems are high end and high security. Let’s hope their position in Google is also high!

Latest Client News! My Maison UK

My Maison UK are a new online furniture and home furnishings company. Their stock is as fresh as the company and they are already attracting some great press coverage.

This was a highly competitive market for SEO, but I have already managed a page 1 google ranking for ‘Contemporary home furniture‘.

I’m working on getting ‘Contemporary home accessories‘ up there too and expect a good ranking soon.

SEO tip – Google places a higher importance on the first link within text, meaning ‘Contemporary Home Furniture’ will get more Google juice than ‘Contemporary home accessories’ from this post. (For me, this is fine. I wanted to push the first keyphrase higher up page 1 – I’m working elsewhere on the second keyphrase!)

WordPress advice given – Fiona Rocks The Shops

Wardrobe consultant London, Fiona Rocks The Shops is a new fashion site that is really starting to look fabulous! The site owner made contact and asked for some help. In fact, some of the questions have formed articles within this blog under the section WordPress Advice. (So guys, if you have any questions…..!)

Fiona Rocks The Shops is in the first stage of SEO process, but we would like to see some high rankings for specific key phrases, such as ‘Personal stylist Surrey‘. High hopes for the site, Fiona is a lovely person who really knows how to style – Good Luck!

New Client News! Barnet Drylining

My Buddy Akis at Digital Design Lounge has done his usual fine work in producing this Plastering London website for Barnet Drylining.

SEO for this project is on a recommended ‘suck it and see’ process. Google has warned of ‘over optimisation’ recently, so we are running the SEO in stages, good practise for all SEOs.

Barnet Drylining are one of the most professional Dry lining companies London, and it’s only right they get an optimised, great looking site.

In my opinion, for their continued excellence, Digital Design Lounge are fast becoming the leading web site design companies in the UK.

Latest client news – Rainbow London

Rainbow London, retailers of the asthma remedy home vacuum system, received a well produced site by Akis at Digital Design Lounge. It needed a little SEO push and I am excited by the prospect of the key phrases we have selected.

It is still work in progress, but it would be great to see some page 1 rankings for this site very soon. The product looks to be one of the most effective treatments of asthma and the web site looks great. I expect the SEO to be in the same league.

Latest client news – Dream Remedies

This one is still very much work in progress, but I have been asked to work on herbal alternative treatments site, Dream Remedies. To start, the client has selected three products which require better optimisation.

‘Sun Kissed Tanning Pills’ are now targeted for the term ‘Tan Pills‘, the flipside to this is a product which lightens skin, Fairtone – now seeking a high ranking for the phrase ‘Skin Lightening Creams‘.

Lastly, a breast enhancing tablet gets a very simple (but overlooked?) term ‘Bust Pill‘.

I haven’t quite completed exactly what I want to with these phrases and their placement on site, but it will be interesting to see how these all rank.

High – I’m guessing!

Latest Client News – Galactables!

I am still working on this site, taking control of both the design and SEO. I am excited by the prospects of Galactables. They sell vintage, graded Star Wars figures and needed the site to have a little more sparkle as well as a better e-commerce platform.

star wars shop

I have gone for a highly competitive (and high converting) keyphrase – ‘Star Wars Shop‘.

This is still work in progress, but I want big things for Galactables, I want that Google page 1 for Star Wars Shop! I have already achieved page 1 for ‘We Buy Collections’ and ‘Vintage Action Figures For Sale’.

Latest Client News – UK Flag Co.

Last week, I was contacted regarding a small project that demanded a fast turn around. UK Flag Company needed their Diamond Jubilee products highlighted for search.

diamond jubilee merchandise

After looking at the keywords, we decided to use ‘Diamond Jubilee Merchandise‘ as the main keyphrase. The report went to client, was approved and the copy was changed on the site as soon as was possible.

I am expecting Google to crawl this any time soon and place it where it belongs – on page 1!

Latest Client News – Colossus Security

A great looking site, just not performing too well in search results! (This is where I come in).

Although it is early days, I am hoping for big things with Colossus (get it?!). We have targeted the popular search term ‘security in London‘. This does have a huge search volume monthly, but it also has high competition.

security in london

We also went for ‘close protection UK‘, which was less competitive and should help the security business with better visibility.

How to embed a YouTube Video into a WordPress blog post

This is a very simple process, but here’s a quick guide on how to embed a YouTube video into a wordpress blog post.

Let’s say we want a video to be embedded below this line of text.

1) Go to YouTube and find the video you want to embed. Click the ‘Share’ button and then the ‘Embed’ button.

2) If you wish to, change the size of the video size and copy the embed HTML code.

3) Paste the code into the HTML page of your blog post. Just click the HTML tab at the top right of your new post entry.

4) Click back to ‘Visual’ tab, and publish.

5) That’s it! Your blog now has embedded video content!

If you have any questions or need some wordpress advice, you can leave a comment or email me at paul-handley@live.co.uk.

The importance of finding a professional SEO Copywriter

My latest client realises the true importance of finding a professional SEO Copywriter and web designer after having a series of negative issues concerning their website. And I am understating when I say this!

I am very proud of my work for NI Black Taxi Tours, both in the design and optimisation. This was a project which I completed as an individual, correcting the previous mess of a website and turning it into something beautiful and heavily search engine optimised.

It hasn’t been recrawled by Google yet, but it will be a page 1 search result for the term ‘Belfast Black Taxi Tours‘. I am that confident.

I have to be. These guys have suffered at the hands of some pretty cowboy-ish web design and Internet marketing. When I heard the stories, I felt bad for them. There is no professional standards for some ‘web designers’ and many companies get stung by an inferior service.

I say ‘web designers’ with a massive pinch of salt. The site was designed in flash, meaning there was nothing for Google to pick up on. The lack of visible content for search engines meant this site was found on page 12 for the search term listed above.

There were further client / designer difficulties, but that doesn’t need to be detailed here. I have and will continue to make myself available for the new clients. If a change to the site is required, it will happen.

And this is how it should be.

The clients were also paying vast sums to an American chap to run their Adwords campaign, which left me very concerned.

Luckily, with my optimisation in place, Adwords can be a thing of the past.

What I am trying to say is, when choosing an SEO Copywriter, make sure you check their work history. Ask to see some results. This should be very starightforward for a competent SEO Copywriter. I would even give you access to past customers that are happy to give a positive confirmation on my services.

The importance of finding a professional SEO Copywriter and web designer is clear.

Just don’t go for the cowboys.

More Client News…More page 1 results?

The latest client to receive some SEO Copywriting UK love is Warmerdam, a florist based in London. Although I could be biased (this is my site, so I am allowed to be!) I rate this as best florist London.

As well as catering for all floristry needs, Warmerdam offers a huge range of Florist supplies UK and runs a very popular Florist course in London.

Very proud of both the optimisation of this site and the design – although I cannot take credit for this. I will be talking about the wizard who designs these sites soon. A Legend in the world of web design!

The Dynamic Duo do it again….and yes, He’s Batman.

Page 1 For An Awesome Search Term

Questions as targeted keywords can be very effective. I recently worked on a blog post for the awesome Luxury Riad Hotel in Marrakech, Les Borjs de la Kasbah. The post was regarding Hammams.

A quick bit of research led me to the conclusion that ‘What is a hammam?‘ would work as an optimised title. Not sure what a hammam is? Go Google it, we are on page 1!

Latest Client News

I have been working on optimising the website Mindflow Counselling, for Susan Wertheim, a bereavement therapist and counsellor in Hertfordshire. You can probably spot my targeted keywords from the previous sentence!

I fully believe in Susan’s approach and wish her the best success with the website and all the traffic from page 1 it will bring!

One of my latest clients – Sweet Arrangements

The site has been put together with real skill, but SweetArrangements.co.uk wasn’t getting the traffic it deserves – This is where I come in!

After an in depth Keyword research, we found it best to target the highly competitive keyword ‘Sweet Trees‘. We went for this because despite the high competition, we were confident of really mixing it up in the search results pages.

The client and I also targeted ‘unusual sweet gifts’ and you can see both of these keywords sensibly and correctly placed around the website.

Here’s to Google page 1 success!